How many social networks are you a part of? How many is too many? I often hear people talk about how they are going to start a social network. Maybe around a product or a cause. I just wonder how many networks we can actually handle and be consistent with?
My thought is based on my own experience. I had a MySpace page until Facebook came along. I also have a Bebo page, and am a member of some Ning communities. I never spend any time on any social network page other than Facebook. I also use Twitter, but that is more of a mobile experience and integrated into my Facebook experience.
If you are considering launching your own social media site, think again. Think about your own habits and how much is too much for you. Rather than building a new destination for community, launch full force into one that already exists and has over 400 million members from around the world. That is a big community. Go to them, it is much easier then trying to get them to come to you, and stay with you.
Posted by Scott Mills 
